The Team at CallMiner
April 20, 2020
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The volume of data that companies deal with today is absolutely vast. In fact, 90% of all data has been created within the last two years. However, only about 0.5% of that data is ever analyzed.
Big Data represents a major opportunity for companies to turn all this readily available data into business intelligence and transform decision making in the process. Even for call centers, data is important for overall efficiency, and finding the right software can help, such as CallMiner’s advanced speech analytics solutions. Marketing is one area that can really benefit by having access to data on potential (as well as former and current) customers.
One simple example would be the way marketing teams can track anonymous visitor behavior on their website including data points like page visits, click through rates, and even see the company the anonymous visitor works for through reverse IP lookup. But marketing analytics and data analysis can go much deeper than that. By leveraging tools like conversation analytics solutions companies can gain deeper insights into customer sentiment, improve regulatory compliance, and improve the omnichannel customer experience.
Learn more about how conversation analytics can help improve performance across the entire enterprise experience by downloading our white paper, Driving Business Performance Improvement with Conversation Analytics.
The data is there, but what’s important is that companies figure out the best way to interpret this data and turn it into actionable intelligence. Marketing analytics and data analysis professionals can lead the way here.
Marketing analytics is a process that includes measuring and collecting data and analyzing that data to evaluate marketing performance. Marketing data includes any information that can be used to develop new products, determine the best pricing, offer targeted sales and promotions, and more.
Leveraging marketing analyses to drive smarter decision-making enables companies to achieve greater marketing efficiency and a greater return on investment (ROI). By identifying key performance indicators (KPIs) and meticulously measuring results, marketers can fine-tune their strategies to make a bigger impact with every marketing dollar spent.
However, in a rapidly evolving field like data analysis, it is vital that you keep up with the latest developments. One of the best ways to stay ahead of the game is to complete courses and earn certificates in data analytics.
To help you figure out which courses you should partake in, we have compiled a list of the 50 best marketing analytics and data analysis certifications and courses available today. Whether you want to enhance your existing knowledge or learn something new, there is something for you on our list.
Note: The list is in no particular order.
Simplilearn is a world leader in certification training. Their numbers speak for themselves. They have trained over 500,000 professionals, have over 2,000 qualified trainers, and offer over 400 courses. Their Digital Marketing Specialist program can give you the grounding you need to build a career in marketing today.
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With over 9,000 courses on offer, LinkedIn Learning is an invaluable resource for the modern marketer. There are many courses in analytics available, but the one we have selected is Marketing Analytics: Presenting Digital Marketing Data. This course covers an area of analytics that often gets overlooked – presenting data to non-technical stakeholders.
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This course by Coursera goes beyond the basics of digital analytics and focuses on demystifying the use of data in marketing. The course also outlines how to visualize data with artful use of numbers.
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Web analytics is an important part of marketing today. The Web Analytics Training Courses teaches you how to extract insights from large volumes of web data and how you can use these insights to further your business goals.
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Manish Tripathi, Assistant Professor of Marketing at Emory University is the lead contributor and subject matter expert for this course. He is one of the leading thinkers on social media measurement models and sports marketing analytics. This course is a great opportunity to hear some of his expert insights.
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Marketing professionals looking for a refresher on developments in social media and web analytics as well as those entering marketing for the first time should check out this course by UCLA Extension. Web analytics and social media expertise are now expected of marketers. This course makes sure you can deliver on those expectations.
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This program provides participants with the training they need to be experts in data analysis. There is a wide range of electives to choose from and the course can be completed in 12 months or extended to 24 months. Upon completion, prospective careers include business intelligence analysts, financial analysts, accounting forensics specialists, and business analytics consultants.
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The Digital Marketing Institute provide a range of courses that train professionals in all things digital. This course gives participants the skills they need to excel in search engine optimization and search engine marketing. Courses include display advertising, PPC, and Google Analytics.
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The Google Analytics Academy is a great free resource to enhance your Google Analytics knowledge and skills. With expert instructors Justin Cutroni and Krista Seiden, this course is a must for anyone who uses Google Analytics on a regular basis. There are four courses available covering basics, advanced analytics, tag manager, and ecommerce analytics.
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General Assembly were established in 2011 as the “solution to the global skills gap”. It has grown to become a leader in professional skills development. They offer data analysis courses in a range of locations including Boston and San Francisco. You can also complete the course online.
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Alison is a global leader in free online education. At the company’s core is the belief that education has the power to change lives. This data analytics course covers how machine learning can be used to automate data analysis.
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Achieve the recognition your skills deserve by becoming a Certified Analytics Professional (CAP®). The CAP® set a high standard that requires a certain level of experience as well committing to the CAP® Code of Ethics, and passing the CAP® exam. The exam can be taken at any one of the 700 CAP® exam centers around the world.
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This certificate provides participants with the fundamentals they need for a career in data science and analytics. The program consists of four core courses including algorithms for data science, probability and statistics, machine learning for data science, and exploratory data analysis and visualization.
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The Stanford Center for Professional Development provides courses, certs, and degrees that can give professionals the edge as they develop their career. This course is geared towards software engineers, statisticians, predictive modelers, market research, analytics professionals and data miners. On completion of this course you will have mastered the powerful techniques and algorithms needed for extracting information from large datasets such as the web, social-network graphs, and large document repositories.
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This program was designed to give students the skills they need to analyze the large datasets that companies deal with today. To obtain certification, participants must successfully complete modules in Analytics Basics, Big Data Tools, Process Control and Capability, and complete an individual project.
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This program provides participants with the foundation and training they need to partake in big data and analytics projects. Both basic and advanced analytics methods are covered in detail as are tools like Hadoop and MapReduce. Those who successfully complete the program earn EMC Proven Professional Data Scientist Associate (EMCDSA) certification.
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edX is a hub for free online courses from leading colleges like Harvard and MIT. This course teaches the R statistical language which can be used for advanced analytics projects. Microsoft Data Scientist Seth Mottaghinejad presents the course and you can learn how to build models using the RevoScaleR package.
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Udemy is a leading global marketplace for learning and teaching online. Over 15 million students have educated themselves on Udemy and there are over 45,000 different courses available. In terms of marketing analytics and data analysis there are a range of courses to choose from and you will know which courses suit your needs best. On the course we have chosen you will learn SQL which will enable you to do some real data analysis.
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The UBC/DAA Award of Achievement in Digital Analytics gives students the skills they need to track, analyze, assess, and measure data. Students can take the course at their own pace over a two year period.
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This certificate course – ran in conjunction with the University of British Columbia Continuing Studies – provides students with skills in both digital analytics and business intelligence. If you want to begin a career in analytics or simply to upskill, this course is for you.
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The vision of the Digital Analytics Association is to create a better world through data. The DAA help to develop and implement digital best practices. One way they do so is by providing training and certification to strengthen the industry as a whole. This course gives successful participants the professional recognition their skills deserve.
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Moz are the premier providers of the resources and tools you need to harness the full power of SEO to further your business goals. Undoubtedly one of the best blogs around, Moz also provide great in-depth learning resources in the Moz Academy where you can learn all about topics like keyword strategy, competitive link analysis, and measuring social media engagement.
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This web analytics course from Mediabistro teaches participant the skills they need to monitor site performance. Google Analytics is covered and, by the end of the course, you will have learned how to set up advanced reporting to track how your site is performing.
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Content has a major role to play in marketing today. Websites, SEO strategies, even sales presentations, they are all based on content. The Content Marketing University is a great hub for educational content on all aspects of content marketing including marketing analytics, content metrics, and video marketing.
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Smart Insights are veterans in the digital space having helped businesses with their strategies since 1997. They offer a range of really helpful courses that cover areas like Google Analytics and social media. This course on SEO teaches how you can get search engines to find your content and how to improve your rankings with analytics.
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The Data & Marketing Association brings together a community of proven leaders in the data, marketing, media, and technology space. Their online courses are a great way to learn from the leading experts and innovators in marketing today. There are a range of great courses available, but the one we have chosen is the marketing analytics certificate which provides the deep dive into analytics you need to excel in marketing today.
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The ADMA is Australia’s leading association for data-driven marketing and advertising. They are a brilliant resource for creative data-driven marketing and provide a range of courses including this an Analytics Certificate that teaches the analytics fundamentals that have become so important in modern marketing.
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Distilled University contains over 133 hours of advanced HD content to help you master SEO. There are many analytics-based videos to learn form here including Google Analytics setup and an intro to web analytics and measurement. Signing up gives you complete access to the extensive library.
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The OMI was established in 2007 to teach marketers the skills, techniques, and best practices they need to drive their businesses forward. They offer a range of certification programs that both enable and recognize marketing excellence. You can learn everything you need to know about web analytics and more in the OMI.
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MIT Sloan Executive Education programs are designed to help leaders rethink the way they do business. MIT’s Sloan School of Management is one of the most highly regarded management schools in the United States. This course on digital marketing and social media analytics provides an in-depth take on the theory and practice of digital marketing and social media analytics in business today.
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UC Berkeley Extension is the branch of Berkeley that caters for continuing and professional education. The Certificate Program in Marketing that they offer provides students with the crucial marketing skills and credentials they need to move their careers forward.
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Learn about all aspects of social media today with this program geared towards social media pros. A self-paced program that represents great value for money, this course is suitable for those looking to begin a career in social media or pros who want to upskill.
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Data analytics might seem complex to those looking from the outside. It doesn’t have to be however, and this course simplifies a complex area by focusing on two important areas: regression and classification. Learn how to use data science to solve real-world business problems.
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UVM’s online Digital Marketing Fundamentals program provides the grounding you need for a career in marketing today. Learn precisely where analytics fits in with modern marketing in this comprehensive course.
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This short course is designed for people from a wide range of business and academic backgrounds who want to learn how to analyze and interpret large datasets to make more informed business decisions. Led by renowned programmer Kevin Hanegan, B.S., this course is a great way to become data literate.
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Statistics lie at the core of data science. This course equips students with the broad range of statistical skills needed in data analysis. Full time students could complete this MA in 1.5 to 2 years while part timers could take as long as 4 years.
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This accelerated, fully online program gives students the skills and knowledge they need for a career in data science. The program contains a healthy mix of practice, real-world data science use cases, and projects.
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Loyola University Chicago has deservedly established a reputation as one of the leading Catholic research universities in the world. Their Computer Science Certificate can equip you with the skills you need for a career in data analysis including Java programming and database management.
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GTCC is known all over North Carolina for its excellence in professional and technical education. Their Internet Marketing Certificate equips students with the technical skills and competencies they need for a career in marketing.
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A small Catholic institution, Benedictine University has built a strong reputation for its business and nursing programs. They offer an Online Certificate in Internet Marketing that is regularly updated with to include the most up to date and cutting edge marketing technologies and strategies. Designed and maintained by industry leaders, this cert can take your marketing career to the next level.
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Syracuse iSchool offers an a MS in Information Management that equips students with the skills they need for a career in IT. The curriculum combines elements of science, technology, engineering, science, maths, and business so as not to limit students to any one area of business.
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Cost: Contact admissions for fee info
42. University College Dublin – Online MSc in Data Analytics
UCD runs on online MSc and Professional Diploma in Data Analytics course that can help you learn how to interpret the large data sets that companies deal with today. The course brings together elements of statistics and computer science and students are given videos, quizzes, and online demonstrations to enhance their skills.
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The Udacity mission is to bring high quality but affordable education to the world. The aim of their online university is to teach students the skills that today’s employers need. Their Intro to Data Science course introduces students to data analysis and manipulation.
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Cost: Free
Cognitive Class used to be known as “Big Data University,” and it’s a brilliant resource. The content and courses on the Cognitive Class are free. The courses are designed to equip those who enroll with the fundamental skills they need to work with Big Data. There are many great courses to choose from including Big Data, Python, and Analyzing Big Data in R using Apache Spark.
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Studying at Stanford is a dream for lots of students. With Stanford Engineering Everywhere you can make this dream a reality and, better yet, it’s all for free. This free online course is an invaluable resource for those looking into a career in data analysis as it provides an intro to machine learning and statistical pattern recognition.
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This is another valuable free online course. Students are introduced to the statistical reasoning and will learn about the various ways statistics are applied. The only entry requirement here is a basic knowledge of algebra.
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One of the key factors in data analysis is learning the right programming languages. Code School is the place where you can do that. Choose the languages you feel is most suited to data analysis – most likely Python or R – and kickstart your learning path on Code School.
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DataCamp is one of the easiest ways you can master data analysis. Simply sign up and choose the courses you feel are most suited to your needs. You can go from zero to fully-fledged data analytics ninja by learning about R, Python, and more on DataCamp.
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The MapR Academy is one of the most comprehensive data analysis training facilities available. Their courses can be on-demand or instructor led and students have the option of getting certified. Courses range from Big Data essentials to Apache Pig training which is ideal for data analysts.
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The one thing that differentiates Springboard from other course providers is that they provide 1-on-1 mentorship from industry experts. This course will teach you how to think like a business analyst and employ frameworks and tools needed to interpret data.
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