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The Top 50 Marketing Analytics & Data Analysis Certifications & Courses


The Team at CallMiner

April 20, 2020

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The volume of data that companies deal with today is absolutely vast. In fact, 90% of all data has been created within the last two years. However, only about 0.5% of that data is ever analyzed.

Big Data represents a major opportunity for companies to turn all this readily available data into business intelligence and transform decision making in the process. Even for call centers, data is important for overall efficiency, and finding the right software can help, such as CallMiner’s advanced speech analytics solutions. Marketing is one area that can really benefit by having access to data on potential (as well as former and current) customers.

One simple example would be the way marketing teams can track anonymous visitor behavior on their website including data points like page visits, click through rates, and even see the company the anonymous visitor works for through reverse IP lookup. But marketing analytics and data analysis can go much deeper than that. By leveraging tools like conversation analytics solutions companies can gain deeper insights into customer sentiment, improve regulatory compliance, and improve the omnichannel customer experience.

Learn more about how conversation analytics can help improve performance across the entire enterprise experience by downloading our white paper, Driving Business Performance Improvement with Conversation Analytics.


Why is Marketing Analytics Important?

The data is there, but what’s important is that companies figure out the best way to interpret this data and turn it into actionable intelligence. Marketing analytics and data analysis professionals can lead the way here.

Marketing analytics is a process that includes measuring and collecting data and analyzing that data to evaluate marketing performance. Marketing data includes any information that can be used to develop new products, determine the best pricing, offer targeted sales and promotions, and more.

Leveraging marketing analyses to drive smarter decision-making enables companies to achieve greater marketing efficiency and a greater return on investment (ROI). By identifying key performance indicators (KPIs) and meticulously measuring results, marketers can fine-tune their strategies to make a bigger impact with every marketing dollar spent.

However, in a rapidly evolving field like data analysis, it is vital that you keep up with the latest developments. One of the best ways to stay ahead of the game is to complete courses and earn certificates in data analytics.

To help you figure out which courses you should partake in, we have compiled a list of the 50 best marketing analytics and data analysis certifications and courses available today. Whether you want to enhance your existing knowledge or learn something new, there is something for you on our list.

Note: The list is in no particular order.



Simplilearn is a world leader in certification training. Their numbers speak for themselves. They have trained over 500,000 professionals, have over 2,000 qualified trainers, and offer over 400 courses. Their Digital Marketing Specialist program can give you the grounding you need to build a career in marketing today.

Key Topics:

  • Search Engine Optimization
  • Social Media Marketing
  • Pay-Per-Click
  • Conversion Optimization
  • Advanced Web Analytics



With over 9,000 courses on offer, LinkedIn Learning is an invaluable resource for the modern marketer. There are many courses in analytics available, but the one we have selected is Marketing Analytics: Presenting Digital Marketing Data. This course covers an area of analytics that often gets overlooked – presenting data to non-technical stakeholders.

Key Topics:

  • Google Analytics
  • Video reports
  • Executive summary creation
  • Data visualization



This course by Coursera goes beyond the basics of digital analytics and focuses on demystifying the use of data in marketing. The course also outlines how to visualize data with artful use of numbers.

Key Topics:

  • Marketing analysis process
  • Data collection
  • Data visualization
  • Data management tools



Web analytics is an important part of marketing today. The Web Analytics Training Courses teaches you how to extract insights from large volumes of web data and how you can use these insights to further your business goals.

Key Topics:

  • Analytics techniques
  • Key performance indicators
  • Dashboards
  • Social media analytics



Manish Tripathi, Assistant Professor of Marketing at Emory University is the lead contributor and subject matter expert for this course. He is one of the leading thinkers on social media measurement models and sports marketing analytics. This course is a great opportunity to hear some of his expert insights.

Key Topics:

  • Digital analytics strategy
  • Achieving measurable outcomes
  • Digital marketing landscape overview



Marketing professionals looking for a refresher on developments in social media and web analytics as well as those entering marketing for the first time should check out this course by UCLA Extension. Web analytics and social media expertise are now expected of marketers. This course makes sure you can deliver on those expectations.

Key Topics:

  • Brand Management
  • Consumer Market Research
  • Predictive Analytics for Marketing
  • Strategic Marketing



This program provides participants with the training they need to be experts in data analysis. There is a wide range of electives to choose from and the course can be completed in 12 months or extended to 24 months. Upon completion, prospective careers include business intelligence analysts, financial analysts, accounting forensics specialists, and business analytics consultants.

Key Topics:

  • Analytics best practices
  • Business Insights Through Analytics
  • Business Intelligence
  • Predictive Analytics
  • Applied Managerial Statistics
  • Database and Big Data



The Digital Marketing Institute provide a range of courses that train professionals in all things digital. This course gives participants the skills they need to excel in search engine optimization and search engine marketing. Courses include display advertising, PPC, and Google Analytics.

Key Topics:

  • Search engine basics
  • SEC content
  • Google analytics
  • Technical SEO analytics



The Google Analytics Academy is a great free resource to enhance your Google Analytics knowledge and skills. With expert instructors Justin Cutroni and Krista Seiden, this course is a must for anyone who uses Google Analytics on a regular basis. There are four courses available covering basics, advanced analytics, tag manager, and ecommerce analytics.

Key Topics:

  • Implement tracking code
  • Data collection
  • Set up goals
  • Campaign tracking



General Assembly were established in 2011 as the “solution to the global skills gap”. It has grown to become a leader in professional skills development. They offer data analysis courses in a range of locations including Boston and San Francisco. You can also complete the course online.

Key Topics:

  • Excel
  • Data visualization
  • SQL training



Alison is a global leader in free online education. At the company’s core is the belief that education has the power to change lives. This data analytics course covers how machine learning can be used to automate data analysis.

Key Topics:

  • Machine learning
  • Linear regression
  • Excel
  • Matlab
  • K-NN approach to data analytics



Achieve the recognition your skills deserve by becoming a Certified Analytics Professional (CAP®). The CAP® set a high standard that requires a certain level of experience as well committing to the CAP® Code of Ethics, and passing the CAP® exam. The exam can be taken at any one of the 700 CAP® exam centers around the world.

Key Topics:

  • Analytics
  • Model building
  • Acquiring data



This certificate provides participants with the fundamentals they need for a career in data science and analytics. The program consists of four core courses including algorithms for data science, probability and statistics, machine learning for data science, and exploratory data analysis and visualization.

Key Topics:

  • Data science algorithms
  • Statistics
  • Data analysis



The Stanford Center for Professional Development provides courses, certs, and degrees that can give professionals the edge as they develop their career. This course is geared towards software engineers, statisticians, predictive modelers, market research, analytics professionals and data miners. On completion of this course you will have mastered the powerful techniques and algorithms needed for extracting information from large datasets such as the web, social-network graphs, and large document repositories.

Key Topics:

  • Social and information network analysis
  • Mining massive data sets
  • Machine learning
  • Information retrieval and web search



This program was designed to give students the skills they need to analyze the large datasets that companies deal with today. To obtain certification, participants must successfully complete modules in Analytics Basics, Big Data Tools, Process Control and Capability, and complete an individual project.

Key Topics:

  • Building analytics models
  • Performing exploratory graphical and data analysis
  • Finding the best model to explain correlation among variables
  • Big Data tools



This program provides participants with the foundation and training they need to partake in big data and analytics projects. Both basic and advanced analytics methods are covered in detail as are tools like Hadoop and MapReduce. Those who successfully complete the program earn EMC Proven Professional Data Scientist Associate (EMCDSA) certification.

Key Topics:

  • Big data analytics technology
  • Big data tools
  • Data analytics lifecycle



edX is a hub for free online courses from leading colleges like Harvard and MIT. This course teaches the R statistical language which can be used for advanced analytics projects. Microsoft Data Scientist Seth Mottaghinejad presents the course and you can learn how to build models using the RevoScaleR package.

Key Topics:

  • Data preparation and transformation
  • Summary statistics
  • Crosstabulation
  • Build predictive models



Udemy is a leading global marketplace for learning and teaching online. Over 15 million students have educated themselves on Udemy and there are over 45,000 different courses available. In terms of marketing analytics and data analysis there are a range of courses to choose from and you will know which courses suit your needs best. On the course we have chosen you will learn SQL which will enable you to do some real data analysis.

Key Topics:

  • SQL intro
  • Data analysis
  • Real-world data analysis use cases



The UBC/DAA Award of Achievement in Digital Analytics gives students the skills they need to track, analyze, assess, and measure data. Students can take the course at their own pace over a two year period.

Key Topics:

  • Web analytics
  • Site optimization
  • Marketing campaign measurement
  • Analytical business culture



This certificate course – ran in conjunction with the University of British Columbia Continuing Studies – provides students with skills in both digital analytics and business intelligence. If you want to begin a career in analytics or simply to upskill, this course is for you.

Key Topics:

  • Analytics methodologies
  • Data warehousing
  • Data analysis
  • Business intelligence



The vision of the Digital Analytics Association is to create a better world through data. The DAA help to develop and implement digital best practices. One way they do so is by providing training and certification to strengthen the industry as a whole. This course gives successful participants the professional recognition their skills deserve.

Key Topics:

  • Web Analytics Site Optimization
  • Measuring Marketing Campaigns Online
  • Creating and Managing the Analytical Business Culture



Moz are the premier providers of the resources and tools you need to harness the full power of SEO to further your business goals. Undoubtedly one of the best blogs around, Moz also provide great in-depth learning resources in the Moz Academy where you can learn all about topics like keyword strategy, competitive link analysis, and measuring social media engagement.

Key Topics:

  • SEO
  • Social media
  • Content
  • Link building



This web analytics course from Mediabistro teaches participant the skills they need to monitor site performance. Google Analytics is covered and, by the end of the course, you will have learned how to set up advanced reporting to track how your site is performing.

Key Topics:

  • Setting up site analytics
  • Site metrics
  • Testing
  • Site optimization techniques



Content has a major role to play in marketing today. Websites, SEO strategies, even sales presentations, they are all based on content. The Content Marketing University is a great hub for educational content on all aspects of content marketing including marketing analytics, content metrics, and video marketing.

Key Topics:

  • Storymapping
  • Content marketing evolution and strategy
  • Digital analytics



Smart Insights are veterans in the digital space having helped businesses with their strategies since 1997. They offer a range of really helpful courses that cover areas like Google Analytics and social media. This course on SEO teaches how you can get search engines to find your content and how to improve your rankings with analytics.

Key Topics:

  • SEO goal setting
  • SEO content
  • Analytics
  • Internal linking



The Data & Marketing Association brings together a community of proven leaders in the data, marketing, media, and technology space. Their online courses are a great way to learn from the leading experts and innovators in marketing today. There are a range of great courses available, but the one we have chosen is the marketing analytics certificate which provides the deep dive into analytics you need to excel in marketing today.

Key Topics:

  • Analytics and KPIs
  • Sampling techniques
  • Advanced database marketing
  • Search engine marketing



The ADMA is Australia’s leading association for data-driven marketing and advertising. They are a brilliant resource for creative data-driven marketing and provide a range of courses including this an Analytics Certificate that teaches the analytics fundamentals that have become so important in modern marketing.

Key Topics:

  • Principles of analytics
  • Analytics tools and techniques
  • Data visualization
  • Predictive analytics



Distilled University contains over 133 hours of advanced HD content to help you master SEO. There are many analytics-based videos to learn form here including Google Analytics setup and an intro to web analytics and measurement. Signing up gives you complete access to the extensive library.

Key Topics:

  • SEO
  • Analytics and tools
  • General marketing
  • Technical SEO



The OMI was established in 2007 to teach marketers the skills, techniques, and best practices they need to drive their businesses forward. They offer a range of certification programs that both enable and recognize marketing excellence. You can learn everything you need to know about web analytics and more in the OMI.

Key Topics:

  • Web analytics & testing
  • Marketing automation
  • Social media marketing



MIT Sloan Executive Education programs are designed to help leaders rethink the way they do business. MIT’s Sloan School of Management is one of the most highly regarded management schools in the United States. This course on digital marketing and social media analytics provides an in-depth take on the theory and practice of digital marketing and social media analytics in business today.

Key Topics:

  • Search marketing
  • Social network marketing
  • Randomized experimentation
  • A/B testing
  • Social media analytics



UC Berkeley Extension is the branch of Berkeley that caters for continuing and professional education. The Certificate Program in Marketing that they offer provides students with the crucial marketing skills and credentials they need to move their careers forward.

Key Topics:

  • Marketing research and planning
  • Marketing strategy
  • Marketing analytics and metrics



Learn about all aspects of social media today with this program geared towards social media pros. A self-paced program that represents great value for money, this course is suitable for those looking to begin a career in social media or pros who want to upskill.

Key Topics:

  • Search engine optimization
  • Social media metrics and optimization
  • Monitoring social media analytics



Data analytics might seem complex to those looking from the outside. It doesn’t have to be however, and this course simplifies a complex area by focusing on two important areas: regression and classification. Learn how to use data science to solve real-world business problems.

Key Topics:

  • Introduction to R and R Studies
  • Regression problems
  • Classification problems
  • Validation



UVM’s online Digital Marketing Fundamentals program provides the grounding you need for a career in marketing today. Learn precisely where analytics fits in with modern marketing in this comprehensive course.

Key Topics:

  • Analytics
  • Paid Search
  • SEO
  • Social Marketing



This short course is designed for people from a wide range of business and academic backgrounds who want to learn how to analyze and interpret large datasets to make more informed business decisions. Led by renowned programmer Kevin Hanegan, B.S., this course is a great way to become data literate.

Key Topics:

  • Data analytics in the real world
  • Data fundamentals
  • Data interpretations and visualization
  • Data analysis techniques



Statistics lie at the core of data science. This course equips students with the broad range of statistical skills needed in data analysis. Full time students could complete this MA in 1.5 to 2 years while part timers could take as long as 4 years.

Key Topics:

  • Statistical Software
  • Fundamentals of Statistical Theory
  • Regression Analysis
  • Foundations of Experimental Design



This accelerated, fully online program gives students the skills and knowledge they need for a career in data science. The program contains a healthy mix of practice, real-world data science use cases, and projects.

Key Topics:

  • Statistics
  • Computer science fundamentals
  • Applied statistical analysis
  • Modeling
  • Machine learning



Loyola University Chicago has deservedly established a reputation as one of the leading Catholic research universities in the world. Their Computer Science Certificate can equip you with the skills you need for a career in data analysis including Java programming and database management.

Key Topics:

  • Object-oriented programming
  • Data structures: Algorithms and applications
  • Web development



GTCC is known all over North Carolina for its excellence in professional and technical education. Their Internet Marketing Certificate equips students with the technical skills and competencies they need for a career in marketing.

Key Topics:

  • Website design
  • SEO
  • Social media technologies
  • Adobe Creative Suite
  • Online marketing and analytics



A small Catholic institution, Benedictine University has built a strong reputation for its business and nursing programs. They offer an Online Certificate in Internet Marketing that is regularly updated with to include the most up to date and cutting edge marketing technologies and strategies. Designed and maintained by industry leaders, this cert can take your marketing career to the next level.

Key Topics:

  • Social media marketing
  • Search engine optimization
  • Site analytics
  • Conversion optimization



Syracuse iSchool offers an a MS in Information Management that equips students with the skills they need for a career in IT. The curriculum combines elements of science, technology, engineering, science, maths, and business so as not to limit students to any one area of business.

Key Topics:

  • Structured Data Analytics and Visualization
  • Systems Analysis and Design
  • Textual Data Management and Analytics
  • Database Management
  • Global Enterprise Technology

Cost: Contact admissions for fee info

42. University College Dublin – Online MSc in Data Analytics


UCD runs on online MSc and Professional Diploma in Data Analytics course that can help you learn how to interpret the large data sets that companies deal with today. The course brings together elements of statistics and computer science and students are given videos, quizzes, and online demonstrations to enhance their skills.

Key Topics:

  • Data analytics
  • Statistical techniques
  • Predictive Analytics
  • Multivariate Analysis
  • Time Series



The Udacity mission is to bring high quality but affordable education to the world. The aim of their online university is to teach students the skills that today’s employers need. Their Intro to Data Science course introduces students to data analysis and manipulation.

Key Topics:

  • Machine learning
  • Data communication with information visualization
  • Data at scale — Working with Big Data

Cost: Free



Cognitive Class used to be known as “Big Data University,” and it’s a brilliant resource. The content and courses on the Cognitive Class are free. The courses are designed to equip those who enroll with the fundamental skills they need to work with Big Data. There are many great courses to choose from including Big Data, Python, and Analyzing Big Data in R using Apache Spark.

Key Topics:

  • Machine learning
  • Data analysis
  • Computer programming



Studying at Stanford is a dream for lots of students. With Stanford Engineering Everywhere you can make this dream a reality and, better yet, it’s all for free. This free online course is an invaluable resource for those looking into a career in data analysis as it provides an intro to machine learning and statistical pattern recognition.

Key Topics:

  • Robotic control
  • Data mining
  • Autonomous navigation
  • Bioinformatics
  • Speech recognition



This is another valuable free online course. Students are introduced to the statistical reasoning and will learn about the various ways statistics are applied. The only entry requirement here is a basic knowledge of algebra.

Key Topics:

  • Exploratory data analysis
  • Producing data
  • Probability
  • Inference



One of the key factors in data analysis is learning the right programming languages. Code School is the place where you can do that. Choose the languages you feel is most suited to data analysis – most likely Python or R – and kickstart your learning path on Code School.

Key Topics:

  • Python
  • PHP
  • .NET
  • JavaScript



DataCamp is one of the easiest ways you can master data analysis. Simply sign up and choose the courses you feel are most suited to your needs. You can go from zero to fully-fledged data analytics ninja by learning about R, Python, and more on DataCamp.

Key Topics:

  • R
  • Python
  • Data Science
  • Machine Learning
  • Data Visualization



The MapR Academy is one of the most comprehensive data analysis training facilities available. Their courses can be on-demand or instructor led and students have the option of getting certified. Courses range from Big Data essentials to Apache Pig training which is ideal for data analysts.


  • Big data
  • Data Analysis
  • Hadoop
  • Spark



The one thing that differentiates Springboard from other course providers is that they provide 1-on-1 mentorship from industry experts. This course will teach you how to think like a business analyst and employ frameworks and tools needed to interpret data.


  • Spreadsheets in Excel
  • Forecasting
  • Root cause analysis
  • Funnel analysis

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