Artificial intelligence is a fundamental component of business strategy today. Businesses leverage AI analytics to discover hidden insights within large datasets while revealing patterns and opportunities that human analysts can’t detect. AI helps businesses make better decisions by enabling operational efficiency improvements and trend forecasting while personalizing customer experience.

Unlike traditional analytics methods, AI-powered solutions can analyze unstructured data like conversations and social media feedback in real time. This approach enables businesses to maintain flexibility and respond proactively to risks and opportunities.

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The Ultimate Guide to Agentic AI in the Contact Center

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In this article, we’ll explore the many ways businesses are leveraging AI analytics to fuel growth and innovation.

In this article:

• What is AI analytics?
• How businesses can leverage AI analytics for business growth
• Tips for leveraging AI analytics for business growth
• Final thoughts
• Frequently asked questions

What is AI analytics?

AI analytics refers to the use of artificial intelligence and machine learning tools to analyze datasets and extract patterns that help organizations make informed business decisions. AI analytics stands apart from traditional methods by processing both structured and unstructured data in real time to enable organizations to respond promptly to new trends.

AI analytics functions by automating the discovery of actionable insights. Through the use of natural language processing (NLP), predictive modeling, and anomaly detection, AI analytics transcends traditional reporting capabilities. AI allows businesses to move beyond basic satisfaction metrics by examining thousands of customer interactions to detect sentiment patterns and suggest specific solutions for improving customer satisfaction.

AI analytics enables business teams – from marketing to sales to operations and customer service – to make better decisions by minimizing manual work and driving decision-making. AI analytics tools convert raw data into strategic assets that drive efficiency, innovation, and growth.

How businesses can leverage AI analytics for business growth

1. AI supports enhanced analysis of customer interactions. “AI-powered systems can analyze vast amounts of data from customer interactions in real-time. Unlike traditional methods, which may rely on manual reviews of a limited number of calls, AI can assess hundreds or thousands of calls simultaneously.

“Because AI algorithms can evaluate a larger volume of interactions, it helps to ensure that significant patterns don’t fall through the cracks. It also helps to recognize trends in customer sentiment and agent performance by analyzing interactions over time.”

- The role of AI in automating quality monitoring, CallMiner; X: @CallMiner

2. Predictive analytics drive smarter decision-making. “Today’s AI systems can process vast amounts of business data to forecast market trends with remarkable accuracy. By analyzing historical data, customer behavior, and market conditions, AI helps businesses make informed decisions about inventory management, pricing strategies, and resource allocation. This means fewer gut decisions and more data-backed choices that directly impact the bottom line.”

- How Businesses Can Leverage AI to Transform Their Operations in 2025, Modern Office Methods; X: @Modern_Office

3. Companies leverage AI analytics to reduce risk. “At logistics giant United Parcel Service (UPS), AI is pivotal in optimizing operations by reducing risk.

“For instance, UPS recently addressed a top consumer concern through AI technologies: package theft. According to the Chamber of Commerce, 26 percent of consumers say they’ve had a package stolen, with most of those deliveries taken from residential areas.

“To combat this, UPS created DeliveryDefense, AI software that uses historic data—such as location, loss frequency, delivery attempts, and return volume—and machine learning algorithms to assign each location a “delivery confidence score,” rated on a scale of one to 1,000.”

- Kate Gibson, Leveraging AI in Business: 3 Real-World Examples, Harvard Business School Online; X: @online_HBS

4. AI analytics enables businesses to deliver personalized experiences. “AI enables businesses to offer personalized experiences to customers and employees by analyzing their preferences and behaviors. This personalization can be put in place in things like customized marketing, product recommendations, and tailored customer service. You may have noticed when shopping online that you are often given the option to browse through a “You may also like” section. This is a prime example of targeted marketing for products based on consumer behavior. Amazon has reported that the business of cross selling and upselling make up as much as 35% of its revenue.”

- Janelle Bombalier, The Competitive Advantage of Using AI in Business, FIU Business; X: @FIUBusiness

5. Companies leverage AI analytics to improve marketing and product development. “Companies like Coca-Cola have embraced AI-driven decision-making to improve marketing and product development strategies. By analyzing real-time data from customer interactions, social media, and sales, Coca-Cola’s AI systems provide insights into consumer preferences and behaviors, helping the company make data-backed decisions on everything from marketing campaigns to product launches.”

- How C-Suite Executives Can Leverage AI for Business Growth? [2025], DigitalDefynd; X: @DigitalDefynd

6. Predictive sales forecasting boosts sales effectiveness. “AI tools can rapidly process vast amounts of sales data, identifying patterns and correlations at scale that human analysts might miss, providing data-driven insights to inform strategic decisions. Additionally, through predictive analytics, these tools can forecast future sales trends based on historical data, empowering businesses to manage their resources more effectively and plan for what’s next.

“A research study by Salesforce revealed that companies leveraging data for their sales and marketing efforts are more likely to witness an increase in their ROI by 15-20%. The use of AI in data analysis and sales forecasting offers businesses a competitive edge, driving efficiency and enhancing decision-making processes.”

- How to Leverage Artificial Intelligence to Grow Your Business, DigitalOcean; X: @digitalocean

7. AI analytics helps to streamline coaching and identify areas for improvement. “The University of Pittsburgh Medical Center (UPMC) faced challenges in effectively coaching its contact center agents and improving performance while ensuring compliance. In the past, UPMC reviewed a limited number of calls each month, leading to gaps in identifying widespread customer experience issues.

“By implementing CallMiner’s AI-driven conversational intelligence software, UPMC could analyze every single customer interaction, which led directly to increased coaching opportunities and pinpointed areas for improvement. Ultimately, UPMC positively impacted its bottom line by streamlining coaching and enhancing contact center performance.”

- 5 examples of AI in the contact center, CallMiner; X: @CallMiner

8. AI can analyze documents and extract insights. “There is a lot of buzz around how artificial intelligence technology will impact the legal profession. One area of particular interest is AI’s ability to consume and analyze legal documents. When it comes to business, AI can read legal documents and extract relevant provisions that may be useful to you as an owner. This can save you time and money.”

- How to Use AI in Business to Drive Efficiency and Grow Your Company, Quiet Light; X: @quietlightinc

9. AI analytics helps drive innovation. “Generative AI is excellent for brainstorming and creating new ideas that help innovators spark off each other. However, analytical AI can also be a creative force. An understanding of current and future trends that are powered by millions of gigabytes of data helps research and development (R&D) departments. With the right data, they can ensure that they create a perfect product-market fit for a truly competitive advantage.”

- 7 Benefits of Artificial Intelligence (AI) for Business, University of Cincinnati Online; X: @uofcincy

10. Companies leverage AI analytics for strategic planning. “AI-driven strategic planning gathers and analyzes data — real-time market signals, third-party datasets, proprietary business information — continuously, providing up-to-date insights into market trends, customer behaviors and operational performance. It anticipates changes and adjusts strategies proactively rather than reactively, enabling you to respond swiftly to changing conditions and emerging opportunities and adjusting your approach.

“This AI-driven approach lets you identify and act on emerging signals. You can test hypotheses, refine approaches and adapt quickly as new signals emerge. You can detect subtle indicators of change, such as emerging trends or shifts in customer behavior, before they become mainstream threats or opportunities.”

- AI rewrites the playbook: Is your business strategy keeping pace?, PwC; X: @PwC

11. AI analytics helps companies stay on top of the latest trends. “Businesses that keep up with industry trends can gain a competitive edge. With the help of AI in BI, companies can stay ahead of their competition and leverage the latest industry trends to their advantage.

“AI-based solutions provide companies with data on market shifts, customer behavior, and other essential metrics, which helps them identify potential growth opportunities. By assimilating the latest industry trends, businesses can seize new opportunities and understand how to leverage them for success.”

- Bryan Lin, Top Ways to Leverage AI in Business Intelligence, Aloa; X: @aloalabs

12. AI analytics gives businesses a better understanding of their data. “Improved understanding of data: sifting through large amounts of data and trying to find valuable information to then make informed decisions can be a struggle for many, but with the help of AI tools, companies can better understand their performance and focus on the right areas.”

- AI and Business: Leveraging Artificial Intelligence for Growth, Ironhack via Medium; X: @AI_Ironhack

13. AI analytics helps streamline workforce management. “Moreover, AI enhances workforce management by predicting staffing requirements based on demand patterns and operational data, ensuring companies maintain efficient and cost-effective staffing levels. In industries with fluctuating demand, such as retail and hospitality, AI algorithms can forecast busy periods and recommend optimal staffing levels to ensure that customer service remains high without overstaffing or incurring unnecessary labor costs.”

- How C-Suite Executives Can Leverage AI for Business Growth? [2025], DigitalDefynd; X: @DigitalDefynd

Tips for leveraging AI analytics for business growth

14. Eliminate data silos. “Companies often have data spread across databases that can’t talk to each other. This siloed data prevents AI from using it. It’s vital to break down these silos and store your data in a secure central repository that’s accessible to your AI solution.

Many companies have more data than they can handle. AI and machine learning for business are transforming how companies analyze big data. Thanks to AI, businesses can gain actionable insights that were previously very difficult—if not impossible—to discover.”

- David Borcherding, Leveraging AI for Business Success: Data-Driven Strategies, Taazaa; X: @taazaainc

15. Analyze data in real-time. “One winning factor that enables businesses to stay agile and responsive to the market transition is the analytics drawn from real-time data. Real-time analysis is vital for companies to thrive in the fast-paced business ecosystem. AI-powered advanced analytical tools enable the processing and analysis of large volumes of data and further empower businesses to identify trends, detect anomalies, and quickly fine-tune their approach. Real-time analytics gives a competitive edge to businesses to take advantage of short-lived opportunities.”

- AI for Strategic Planning: Leveraging Data for Long-Term Business Growth, EIMT; X: @eimtch

16. Choose AI analytics technologies that align with your business goals. “Implementing AI in business processes requires a strategic approach that includes identifying the right AI solutions, integrating them into existing systems, and training employees to use them effectively. Businesses must assess their needs and choose AI technologies that align with their goals.”

- Julien Gadea, Leveraging AI in Business Development: Key Strategies and Tools, SalesMind AI; X: @SalesMind_AI

17. Monitor the performance of your AI models. “Regularly evaluate the performance of your AI models to ensure they are working effectively. Continuously monitoring your AI helps you identify areas that need improvement. The data from regular evaluations will allow you to make more informed decisions about further AI development.”

- David Borcherding, Leveraging AI for Business Success: Data-Driven Strategies, Taazaa; X: @taazaainc

18. Ensure data quality and effective data governance. “Establish clear metrics for data quality, including accuracy, completeness, consistency and timeliness. These metrics serve as benchmarks for evaluating data sets and identifying areas for improvement. Regularly assessing your data quality against these standards will help maintain the integrity of your AI systems and enhance the overall performance of your business automation efforts.”

- How To Stay Competitive and Future-Proof Your Business by Leveraging AI, Deep Cognition; X: @deepcognitionAI

19. Use AI analytics to augment human skills. “Humans and AI are increasingly working together, each leveraging their unique strengths. Responsible AI implementation requires a nuanced approach to control. While AI agents can operate autonomously in many situations, human judgment remains crucial for responsible decision-making, strategic guidance and enabling alignment with human values. This principle of human-at-the-helm can guide the development of clear protocols that define the boundaries of AI autonomy and enable appropriate human intervention.”

- AI agents can reimagine the future of work, your workforce and workers, PwC; X: @PwC

20. Use scenario simulations to predict outcomes. “Scenario planning is another important aspect of data analysis that aids enterprises in preparing for potential outcomes. Modelling multiple scenarios by employing historical data and market insights helps businesses in forming strong contingency plans and arriving at strategic and well-informed decisions. Businesses in the finance sector are able to develop risk management measures by predicting market volatility.”

- AI for Strategic Planning: Leveraging Data for Long-Term Business Growth, EIMT; X: @eimtch

21. Leverage AI analytics to detect anomalies and outliers. “AI excels at detecting anomalies and outliers in data that could signify important events or trends. For example, an AI system could analyze network logs to spot unusual login activity, which could indicate a security breach. Or, an AI could detect an uptick in customer complaints about a product, signaling an emerging quality issue. These kinds of insights enable companies to respond quickly before problems intensify.”

- Unlocking Potential: Leveraging AI to Boost Your Business, VIAcode; X: @VIAcodeDev

22. Implement a conversation intelligence solution. “Conversation intelligence technology uses artificial intelligence and machine learning to capture the unstructured data in voice and text-based interactions, match it with structured metadata about the interaction, and combine it with analysis of sentiment and emotion to deliver an unprecedented level of insight into the meaning of words and the drivers of behavior.

“To extract meaningful insight from interactions with customers, CallMiner Eureka transcribes audio conversations and analyzes text conversations to determine the meaning of a speaker’s words as well as the sentiment and emotion behind them. An automated categorization engine merges keyword and phrase identification with word tempo, silence, agitation, and topic mapping to generate critical insights and actionable intelligence.

“By analyzing interactions with weighted, rules-based, automated scoring, CallMiner provides deep insight into the needs and behaviors of customers as well as the performance of agents, enabling contact centers to optimize agent responses in real time to improve the outcome of calls and meet the needs of customers.”

- Drive better CX with conversation intelligence, CallMiner; X: @CallMiner

23. Adopt embedded analytics tools for valuable insights within your workflows. “Embedded AI analytics tools, like those offered by SAP, are revolutionizing business operations by providing meaningful insights directly within transactional workflows. These tools enhance decision-making across various sectors and enable businesses to monitor KPIs and react swiftly without switching systems.”

- Sarah Pultorak, How to Use AI Data Analytics to Increase Revenue, Canidium; X: @canidium

24. Ensure ethical AI use. “When integrating AI, ethical considerations take centre stage. Bias in AI decision-making processes can lead to discrimination, which undermines trust in both the technology and the businesses that use it. We should strive for the development of AI that is fair and accountable. This involves rigorous testing for bias and the establishment of ethical guidelines to manage and mitigate potential harms. As we develop AI, we must prioritise the augmentation rather than the replacement of human jobs, ensuring a harmonious AI-human workforce.”

- Updated by Ciaran Connolly, AI for Small Business Growth: Strategies to Leverage Technology for Expansion, ProfileTree; X: @ProfileTree

25. Build a capable AI team. “Even with powerful tools, AI won’t deliver results without the right people behind it. Building an AI-ready team doesn’t always mean hiring from scratch; it can also mean training your current workforce.

“An effective AI team typically includes

• Data scientists: They develop models and interpret data insights.
• Machine learning engineers: They deploy and optimize models in production.
• Developers: They integrate AI into your business applications.
• Project managers: They keep timelines, budgets, and milestones on track.
• Domain expertise: They ensure the solution is aligned with business needs.

“Also consider appointing an AI ethics advisor to oversee compliance and responsible AI usage. Encourage cross-functional collaboration and invest in training programs or AI bootcamps to reskill employees in adjacent roles, such as analysis or IT personnel. Upskilling your team fosters a culture of innovation and keeps talent engaged.”

- Ayushi Jain, How Small Businesses Can Leverage AI for Growth?, TechAhead; X: @TechAhead

Final thoughts

Adopting AI analytics is essential to maintain a competitive edge in today’s rapidly changing business world. The benefits span from increasing sales and forecasting market trends to customizing customer experiences and reducing risk.

CallMiner stands out as a leader in this space by delivering actionable insights through conversation intelligence. The platform provides deep analysis to understand the underlying factors influencing customer behavior and agent performance.

CallMiner can analyze all interactions as they occur, which allows businesses to make better decisions while improving coaching effectiveness and generating significant results. Request a demo today to learn more.

Frequently asked questions

How can AI be used for data analysis?

AI can quickly process large datasets, identify patterns, and generate insights through techniques like machine learning, natural language processing, and predictive modeling. This helps businesses make faster, data-driven decisions.

Can AI replace a data analyst?

AI can automate repetitive tasks like data cleaning, visualization, and basic analysis, but it doesn’t fully replace data analysts. Human judgment is still essential for interpreting results, asking the right questions, and applying context.

Is AI just an algorithm?

No, AI is more than just an algorithm. It’s a system that combines algorithms, data, and computing power to simulate human-like intelligence. While algorithms are a core component, AI also involves learning from data, adapting over time, and making complex decisions.

What are the three main types of data used in AI?

The three main types are structured data (e.g., spreadsheets, databases), unstructured data (e.g., text, images, videos), and semi-structured data (e.g., XML files, JSON). AI models are trained to handle all three for different use cases.