How can artificial intelligence help shape the future of collections?
AI can play a vital role in the collections strategy. CallMiner’s Rick Britt, VP of AI, will explore how at Credit Connects Online Collections Technol...
The Team at CallMiner
December 28, 2021
Patient satisfaction is among the most important aspects of modern medical care. However, the tide is turning, and healthcare companies are increasingly working to deliver the best patient experience and care.
From boosting your practice’s retention rates to staving off costly malpractice lawsuits, incorporating a stronger emphasis on improving patient satisfaction into your organization’s future plans can make a major impact. As medical patients increasingly take on a consumer role with their chosen providers, the importance of monitoring and enhancing their satisfaction will only continue to rise.
To achieve true and lasting change with your patients’ satisfaction, you will need to involve all stakeholders across your organization. Your patient-centric approach can produce tangible results in the form of a better reputation and positive word-of-mouth referrals from the very moment you begin implementing it. However, patient satisfaction is capable of creating many more results for your company than you might already have considered.
Patient satisfaction is both an ideal to aim for and a traceable metric. As an ideal, it centers on providing a sufficiently high level of care quality to ensure patients are fully satisfied throughout each key part of the process. As a metric, patient satisfaction can be measured by way of surveys, acoustical measurement, sentiment analysis and more.
As was mentioned above, higher patient satisfaction produces benefits such as better patient retention – which can help keep your company afloat with less dips in service volume per quarter, but that is certainly not all. Because patient satisfaction parallels customer satisfaction in form and effect, it mirrors its effects on consumer behavior as well. This means your patients can be expected to behave much more like brand advocates and repeat customers than one-off cases.
A number of studies have highlighted the power of patient satisfaction to create repeat business for organizations in the healthcare industry. Patient loyalty, much like customer loyalty, is a powerful phenomenon worth tapping into. Hence, even third-party organizations in the healthcare industry have taken to tracking satisfaction among patients to inform their business decisions.
A few additional reasons you should take a deeper interest in the satisfaction of your patients include:
Patient loyalty is a very strong motivator for healthcare companies to take a greater interest in improving satisfaction. When applied across your entire practice, patient satisfaction improving initiatives carry the potential for significant change in the experience of your staff and practitioners. Happier patients often make for happier staff. Certain studies have shown the direct influence of improvements to service quality on patient satisfaction leads to deeper patient trust and significantly stronger loyalty.
The very best intentions can bring about misfires in your approach towards improving patient satisfaction within your organization without proper guidance and insight. The following tips can help you fast-track your next patient satisfaction initiative and fine tune your strategies for realizing better patient outcomes over the long term:
Improving patient satisfaction within any healthcare organization can prove especially worthwhile for both practitioners and those they serve. Adopting any or all of the measures mentioned above can put you on the fast track towards achieving this and more.
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