Understanding the omnichannel customer journey
Gaining an understanding of the omnichannel customer journey can make it easier to harmonize your marketing and customer service efforts across channe...
The Team at CallMiner
March 16, 2020
Business intelligence (BI) stands at the intersection where big data and data science best practices meet.
Modern business intelligence solutions surface actionable insights to management teams and company leaders through the use of a variety of data mining techniques as well as integrated report generating features and analytics tools. In this article we cover the essential elements of business intelligence and address their potential for helping organizations grow.
The beauty of business intelligence’s variety of data mining techniques lies in their close relationship with practical business goals.
All too often, the insights big data yields for businesses are limited by the analysts who capture them. Although the field of data analytics is home to a great many brilliant minds, they may not always be well versed in homing in on important company concerns and parsing data to specifically support these.
BI data mining tools keep your efforts more closely aligned with your ultimate objectives by holding fast to a process comprised of the following points:
It is in this step that any anomalous data present in an organization’s data stores is sifted out and assessed.
Odd data presents a special opportunity to organizations where vetting core values and testing operational protocol are concerned. True anomalies reflect on inconsistencies between what an organization assumes might happen given certain conditions and what will probably occur. This type of insight is highly valuable at all stages of a company’s development.
This part of the data mining process pulls together disparate pieces of a vast dataset’s elements and analyzes them with respect to the rules that allowed them to be captured in the first place.
Such a process helps in fleshing out important facets of an organization’s data-capturing methods, sorting actionable information and methods alike for further assessment later.
This step begins the larger process of actively combing over big data stores for valuable information. Similar data types are grouped based on predefined variables and passed along for closer examination.
As data comes under further scrutiny, it is grouped intelligently into entirely new data types.
An example of this would be user registration dates and product launch periods being paired to accurately track consumer demand. Many potential data pairings exist, and each can tell a priceless story upon which business leaders can base major decisions.
Testing findings comes into play through the careful manipulation of independent variables in assessment criteria.
Dates and time periods may be altered, price ranges can be changed, demographics selectors can be switched out and so on. This further describes facets of a company’s operations that were likely unexplored.
Freshly mined data must be analyzed before it can be deemed inherently useful or of value to a growing company.
Data analytics in business intelligence tools take information and derive actionable insights from it that can be put to use immediately. Through such a process, a company’s growth and performance can be assessed in relation to its past.
Outside of BI analytics, data analysis often dives deeper into data to unearth insights capable of shaping an organization’s future performance in addition to its present.
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Below are a few key types of business data analytics solutions available to companies:
This form of business data analysis centers on real-time information.
Active operational factors at play within a given company are streamed to a central viewing suite where they can be monitored, assessed and quickly acted upon as needed.
This type of data analysis is most useful for generating comprehensive reports in a wide variety of areas.
Using such analytics, multidimensional datasets can be interpreted more rapidly through simplified data manipulation.
This branch of BI data analytics focuses on delivering detailed reports to non-technical users at speed. Administrative safeguards for access control, interactive report capabilities and reusable data resources factor into such enterprise reporting tools.
Business Intelligence tool sets provide the means for making competent use of an organization’s data. Generating reports in human-readable formats goes a long way in making data more useful, but most BI solutions go beyond basic reporting functionality.
Many BI tools provide a dashboard from which both custom and predefined KPIs can be monitored.
These indicators can be categorized into any of the following areas:
The utility of business intelligence is indisputable – most of the world’s leading companies make active use of such technology to further develop their sprawling ecosystems. To best harness the power of your organization’s accumulated data without overworking a dedicated team of data analysts, consider adopting a full-featured business intelligence suite as well.
How has your company incorporated business intelligence into its daily operations?
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