Tips for improving customer satisfaction (CSAT)
Read this blog for tips on how you can overcome many of the challenges that surround CSAT and improve your organization's ability to please its custom...
The Team at CallMiner
December 05, 2013
Knowing exactly what is going on in your contact center, what transpires between your customers and agents during the call, and how well your agents adhere to compliance and quality guidelines is critical to long-term success. But knowing what went down during a call AFTER the call has ended doesn’t give contact center managers the ability to intervene or take action while a call is still ongoing. However, with real-time call monitoring managers and agents can act, not just react.
Real-time monitoring for call centers refers to the tools and software which enables managers to oversee and track agent calls as they are carried out. Real-time call monitoring provides managers with call analytics, dashboards, and alerts and tracks speech patterns and acoustics for things like profane language, escalation attempts, compliance violations, and customer sentiment. Real-time monitoring leverages speech analytics to provide call centers with 100% call coverage. A transcript of every call is automatically generated in real time and call playback is available to managers who can quickly remedy problem situations. For call centers, real time monitoring is a far more effective way to track agent performance than listening to a small sample of agent calls every month to analyze performance and monitor for compliance.
Here are 3 reasons why real-time call monitoring is so important in the contact center:
Ensure a Consistent Level of Customer Service.
With real-time call monitoring software in place, managers are immediately alerted to customer service issues as they happen, as opposed to finding after the call has ended. The system will automatically monitor in-progress calls for defined language and acoustic characteristics such as escalation attempts, churn language, profanity, or high emotions and alert managers that a dangerous customer service situation has developed. Because managers can quickly and easily identify customers at risk, they can take proactive steps to resolve the issues and retain those customers. By saving calls while they are still in progress, call resolution can happen promptly and your caller leaves a satisfied customer, as opposed to frustrated and defeated.
Real-time call monitoring, as part of a broader speech analytics system, can even provide agents with next-best-action guidance or advice when certain items of interest occur on the call. For instance, assume an unhappy cable TV customer wants to cancel their subscription. Key phrases like “cancel,” “termination”, or “close account,” trigger the software to direct agents to respond by offering the customer a free package upgrade, a free DVR box, an additional cable box at no extra charge, or some other kind of bonus that will convince the customer to stay.
Reports show that 89% of consumers who experience poor service with your brand will leave for your competition so it’s imperative that customers end their call on a good note.
Pinpoint Which Agents Need More Call Center Training and Who Your Real Super-Stars Are.
Every agent is going to have a different set of skills and weaknesses. What makes one agent great while another struggles? How can you really judge the performance of your agents based on a few randomly collected calls? With speech analytics in place, managers can review 100% of calls as they happen and get a true understanding of which agents excel and which agents needs more help in certain types of interactions. Real-time monitoring provides objective and consistent scoring on every contact and delivers fast, efficient performance feedback to agents during the call, as well as the managers to help improve agent training programs.
With real-time call quality monitoring, calls can be reviewed as they happen, getting a better idea of how agents work on a day-to-day basis, as opposed to simply reviewing a small sample of randomly collected calls.
When combined with post-call analytics, call center managers can compare and contrast agents across a variety of metrics to see who the best is and who needs more one-on-one coaching.
Agents have critical compliance requirements they must adhere to in every interaction. Compliance monitoring in the contact center is particularly important for collections companies where litigation due to non-compliance is on the rise. Real-time call monitoring systems monitor every call for Mini Miranda language, Right Party Contact language, FDCPA violations, and abusive language from either party, or other risky language. Because this happens in real-time, managers are instantly alerted to compliance violations and they can step in immediately.
Real-time call monitoring enables supervisors to track all calls across all agents and immediately alerts them to call events that may require some form of intervention. With real-time monitoring systems in place, customer service, performance, and compliance issues are no longer able to slip through the cracks.
To help you boost call center productivity, we have put together a list of real-time monitoring best practices.
Additional Resources: To learn more about real-time monitoring, check out the following resources.
Learn best practices for leveraging real-time agent guidance technology