The evolving role of customer service representatives in today’s modern contact center
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September 11, 2015
There’s a reason why customer service gets a bad rap. Between long wait times in queue, unhelpful agents, and being transferred from one person to another, it can sometimes feel like more trouble than it’s worth to pick up the phone to resolve an issue.
What many customers fail to recognize, however, is that customer service calls can be just as stressful (if not more so) for the agent on the other end of the line. A high-pressure work environment, ambitious performance targets, conflicting role requirements, and workplace distractions are just a few of the many challenges faced by agents on a consistent basis.
With call centers notorious for high turnover – statistics show attrition rates can be as high as 20 – 30% annually – it isn’t just a good idea to design a stress-free work environment: It’s critical. The following is a checklist of tips your company can use to reduce stress in the call center:
Whatever the solution (i.e., white noise system, glass partitions, cubicles with padded sides, etc.), taking the noise concern seriously from the get-go can help you address the issue swiftly and efficiency later on.
As noted in a Call Centre Helper article, office layout can have a big impact on the working atmosphere of the call center. Individual layout needs (e.g., cubicles, pods, conference tables, etc.) will vary depending on the call center, but the point is to assess what will make the most sense for the individual or team of agents.
To promote agent health and reduce the risk of injury, call centers should take the appropriate steps to factor in workplace ergonomics, the practice of designing the job to fit the employee as opposed to the other way around. Examples in the call center might include seating with proper back support, keyboard stands, adjustable height desks, and so on.
Without proper feedback on their performance, call center representatives aren’t just in the dark about the way they’re handling customer interactions – they’re also less engaged in their work and more likely to become overwhelmed in high-stress situations.
With CallMiner’s speech analytics software, agents receive performance feedback in real time, prompting them to improve their performance and resulting in a better experience for the customer overall.
•Remember the big picture: While there are a number of scenarios (escalation attempts, high emotion, churn language, etc.) that may require some form of intervention on the part of a manager or supervisor, it’s important to remind agents that there is a solution to every problem.
Statistics show 83% of Americans feel stressed at work, so you owe it to your employees to remind them of the big picture: Not every call can be one for the record books!
Speech analytics software can highlight areas where agents are performing well versus those where they may need additional coaching. But a “don’t sweat the small stuff” attitude can remind agents to learn from difficult experiences with customers instead of dwelling on them.
Final Thoughts
In a high-pressure environment such as the call center, it’s inevitable that call center representatives will feel stressed from time to time. Fortunately, there are a number of ways to combat such work-related pressures and promote the type of contact center environment that will allow agents to be productive, efficient, and engaged in their work – which will help with building a successful call center.
Do you agree with our checklist of ways to reduce stress in the call center? What would you add to yours?
©iStockphoto.com/James Brey
CallMiner is the global leader in conversation analytics to drive business performance improvement. Powered by artificial intelligence and machine learning, CallMiner delivers the industry’s most comprehensive platform to analyze omnichannel customer interactions at scale, allowing organizations to interpret sentiment and identify patterns to reveal deep understanding from every conversation. By connecting the dots between insights and action, CallMiner enables companies to identify areas of opportunity to drive business improvement, growth and transformational change more effectively than ever before. CallMiner is trusted by the world’s leading organizations across retail, financial services, healthcare and insurance, travel and hospitality, and more.