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Wayne Simmons is the founder of The Customer Excellence Agency™, where he helps pharma and life sciences organizations turn customer experience into commercial value realization. He previously led global commercial customer excellence at Pfizer and Bayer, with experience scaling CX capabilities across more than 100 markets. Wayne is the author of The Customer Excellence Enterprise and a founding faculty member in Michigan State University’s M.S. in Customer Experience Management. His perspective also reflects experience with The Ritz-Carlton Leadership Center and major global consumer brands, bringing together pharma commercial expertise, enterprise culture transformation, and consumer-grade operating models.
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