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Chelsea leads Data, AI and Operational Excellence at Saga plc, translating data, AI, automation and technology capabilities into measurable improvements in customer experience, operational efficiency and business performance. She oversees a multidisciplinary team responsible for data strategy, AI innovation, automation, technology and operational support, working closely with senior stakeholders in a highly regulated financial services environment.
She has a particular passion for the responsible adoption of AI for Saga’s customer demographic, ensuring innovation is balanced with trust, accessibility, and ethical governance. Her focus is on harnessing emerging technologies to deliver exceptional customer experiences while maintaining the confidence and reassurance that Saga’s customers value.
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