Introduction to Responsible AI: Unpacking the harms
The latest in our Responsible AI blog series, the CallMiner Research Lab explores two of the main categories of harms that AI outputs can cause: Harms...
The Team at CallMiner
December 01, 2017
Marketing analytics involves measuring, managing, and analyzing marketing performance data to make it as effective as possible and optimize return on investment (ROI). Marketers also use analytics to gain insights into customer behavior, preferences, and trends. For all of the benefits of using marketing analytics, many companies and senior marketing executives continue to struggle with implementing marketing analytics and using analytics tools effectively.
We’ve rounded up 50 of the top marketing analytics presentations for you, so you can learn from the experts, examine case studies, and see what the software companies have to offer to help you maximize your marketing potential. We’ve also listed our presentations alphabetically to make your search a little easier. Thus, our top 50 marketing analytics presentations are not ranked or rated by order of importance or quality.
Smart Insights is a publisher and learning platform helping marketers plan, manage, and optimize their marketing efforts using their guides, playbooks, and eLearning modules. Their SlideShare presentation, by Smart Insights CEO Dr. Dave Chaffey, examines how to use analytics and testing to grow online business.
Three key points we like from 10 Steps to Actionable Analytics for Digital Marketing:
BIG Cloud Analytics is a thought leader in marketing science. The company offers technology-enabled, real-time marketing predictions to serve the financial services, retail, consumer packaged goods, media and publishing, telecommunications, and airline industries. CEO J Patrick Bewley’s presentation centers on Big Data and analytics and the relationship between customer lifetime value and predictive marketing.
Three key points we like from Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Marketing:
Tnooz is a bright source of travel technology news, analysis, and viewpoints from around the travel and hospitality industries. Editor and co-founder of Tnooz, Kevin May presents how to improve the customer experience while optimizing customer service, marketing spend, and wallet share in this presentation, which is part of a webinar featuring IBM’s Kurt Wedgwood, Aginity’s Tzaras Christon, Tnooz’s Gene Quin, and May himself.
Three key points we like from Big Data, Customer Analytics and Loyalty Marketing – Innovations from Retail: What Travel Can Learn About Big Data, Social Media & Customer Analytics:
TMB Bank, a leading Thai bank, strives to empower customers to better manage their financial matters and get the most out of life. It is with this focus on the customer that Natthawan Apiratanapimolchai created this SlideShare presentation highlighting the need for customer analytics and segmentation.
Three key points we like from Customer Analytics & Segmentation for Customer Centric Organization & Marketing Optimization:
Marc Teerlink is chief business strategist at IBM Watson Group. His SlideShare presentation demonstrates the value of customer analytics and marrying data science to the art of marketing. As he claims, “analytically sophisticated enterprises outperform.”
Three key points we like from Customer Analytics Pay Off – Bringing Science to the Art of Marketing:
Mindtree assists clients in outperforming the competition via customized digital solutions and infrastructure and applications management. Their SlideShare presentation is in the form of a white paper that examines the ways in which customer insight leads to long-term engagement, loyalty, and profitability.
Three key points we like from Customer and Marketing Analytics: Integrating Multichannel Data to Gain Actionable Business Insights for Greater Profitability:
Marketo is the leading engagement platform, empowering marketers to create lasting relationships and grow revenue. Their definitive guide to marketing metrics and analytics reminds marketers of the importance of using metrics to determine the value of their efforts and communicate results with the organization at large.
Three key points we like from The Definitive Guide to Marketing Metrics & Analytics:
8. Dial Up Loyalty and Experience with Multi-Channel Customer Analytics
Alteryx, a leader in self-service data analytics, delivers deeper insights in hours rather than weeks. Their presentation from Retail’s BIG Show promotes using customer analytics to enable delivery of a consistent experience, a complete view of the customer, and the ability to take a predictive, agile approach.
Three key points we like from Dial Up Loyalty and Experience with Multi-Channel Customer Analytics:
Eric Bryn is a digital strategist and consultant who also serves as an adjunct professor at Loyola University. His digital marketing analytics presentation contains slides from a lecture he delivered covering the core concepts and constructs of digital analytics, including Zero Moment of Trust.
Three key points we like from Digital Marketing Analytics Lecture 1 Loyola University Chicago:
Jill Enabnit, SVP of deposit products and pricing science at U.S. Bank, is a leader of diverse, high-performing analytical and strategy development teams in financial services. She created this SlideShare presentation for a DMA event to examine how analytics influences customer satisfaction.
Three key points we like from Driving Growth with Marketing Analytics:
Actian Corporation is the hybrid data management, integration, and analytics company. Former global product marketing director of Actian Analytics, Christy Maver created this SlideShare presentation, which focuses on showing marketers the opportunities created by Big Data, elevating customer analytics, and building a holistic view of your customers.
Three key points we like from Elevating Customer Analytics – How to Gain a 720 Degree View of Your Customer:
12. Finding Value from Marketing Analytics: Customer Analytics in the Time of the Always on Consumer
Alteryx understands the value of deep insights and gaining them as quickly as possible, so it’s no surprise their marketing analytics presentation highlights the value of analytics and insights.
Three key points we like from Finding Value from Marketing Analytics: Customer Analytics in the Time of the Always on Consumer:
Alight Analytics delivers consolidated marketing channel data to agencies and brands through ChannelMix, the world’s first marketing data engine. In this SlideShare presentation, Alight Analytics makes the case for marketers taking a different view of customer acquisition, learning to construct a marketing measurement funnel, and demonstrating holistic results to drive performance and optimization.
Three key points we like from First Rule of Marketing Analytics: Forget About the Customer:
Kissmetrics empowers you to get, keep, and grow more customers with customer engagement automation. This Kissmetrics SlideShare presentation by marketing analyst Lars Lofgren reminds marketers that customer insights and engagement are the only way to ensure a competitive advantage today.
Three key points we like from Grow Your Business Faster with Customer Analytics:
SAP Analytics delivers modern analytics for digital enterprises that empower you to gain insights and transform your business. Learn more about the value of marketing analytics and how to understand consumer behavior by clicking through this presentation.
Three key points we like from How Big Data is Changing Marketing Analytics:
Social Media Today provides busy professionals with a complete view of the social media industry quickly and easily by covering industry news and providing original analysis. Their SlideShare presentation, featuring speakers Bob Gilbreath of Ahalogy, Kevin Poe of Experian, Swati Sinha of SAP, and award-winning B2B marketing expert Paul Dunay, encourages you to focus on customer relationships to satisfy customers and boost revenue.
Three key points we like from How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships:
LeanData simplifies account-based sales and marketing. Their marketing analytics SlideShare contains slides from a 30-minute webcast that examines how marketing reports accurate revenue analytics. Learn from LeanData CMO Dan Ziman and Digital Pi chief strategy officer Tom Grubb.
Three key points we like from How Marketing Can Report Revenue Analytics That Don’t Lie:
Barry Feldman is a digital marketing expert and content marketing consultant, and Kim Cooper is a senior marketing manager. Together, they present How the Pros Turn Marketing Analytics into Effective Marketing Strategies, a slide deck presentation featuring insights from top digital marketers Eric Enge, Andy Crestodina, Larry Kim, Steve Rayson, and Chad White.
Three key points we like from How the Pros Turn Marketing Analytics into Effective Marketing Strategies:
Marketing Matters Inbound is a HubSpot gold certified partner that centers on inbound marketing, content strategy, and conversion websites. In this presentation, company founder and digital marketing strategist Scott Miller examines how marketing analytics results in improved landing pages, SEO, business blogs, social media, email, and lead nurturing.
Three key points we like from How to Unlock the ROI of Your Marketing with Analytics: Monitoring the Right Metrics for Business Growth:
Universem is a digital marketing consultancy providing SEO, SEA, and web analytics services to optimize web traffic. Their customer analytics presentation examines the importance of understanding customers to take actions to improve retention and customer lifetime value.
Three key points we like from How to Use Customer Analytics to Get the Maximum Out of Marketing Automation Solutions:
HubSpot offers a full stack of products for marketing, sales, and customer relationship management. In this customer case study presentation, HubSpot details how Moonworks puts marketing analytics to work. This construction and renovation company used HubSpot’s software for two years to make progress with inbound marketing.
Three key points we like from HubSpot Customer Case Study: Moonworks Uses Marketing Analytics to Test Campaigns & Increase Conversion Rates:
SAS Software gives people the power of knowledge via data and analytics. In this presentation for a DMA event, SAS manager of CI and integrated marketing Bruce Swann, SAS principal solutions architect of customer intelligence Scott Briggs, and SAS senior solutions architect of integrated marketing analytics Suneel Grover examine the power of marketing analytics and data-driven intelligence, specifically in terms of omni-channel orchestration and interaction.
Three key points we like from Integrated Marketing Analytics & Data-Driven Intelligence:
Escape Velocity, Inc. delivers enterprise quality data science built for startups. CEO and co-founder Jill Kaplan’s presentation examines the power of small data on gaining customer insights and guides you through unlocking your small data.
Three key points we like from Customer Analytics and Marketing to Drive Demand:
Sameer Khan is a keynote speaker and analytics, marketing, and cloud leader who has helped IBM and other leading companies build their analytics and digital strategy, vision, and infrastructure. A Big Data analytics influencer, Sameer created this presentation for IBM Commerce to demonstrate how you can apply data science and Big Data analytics methodologies to digital marketing to boost marketing performance, predict campaign success, reduce customer churn, and improve content popularity.
Three key points we like from Keynote: 6 Steps to Big Data Success for Digital Marketing:
SAS Customer Intelligence is a leader in integrated marketing management. This SlideShare presentation is part of a webinar produced by the Customer Experience Professionals Association (CXPA) for SAS and includes thought leaders Brian Vellmure, principal and founder of Innovantage/Initium LLC, and Wilson Raj, SAS global customer intelligence director.
Three key points we like from Leveraging Analytics to Improve Customer Experience:
26. Listening to the Customer – 7 Key Customer Experience Trends
IMB Watson Marketing delivers smarter marketing automation and analytics. In this presentation, Econsultancy’s VP of research Stefan Tornquist and IBM’s program leader of customer analytics marketing Elizabeth Magill guide you through the ways in which you can integrate and analyze expanding data sources to gain insights into customers like never before.
Three key points we like from Listening to the Customer – 7 Key Customer Experience Trends:
27. Lori C. Bieda’s The Analytics Team of the Future
Lori Bieda is an analytics, technology, and marketing executive with more than 20 years of experience in driving profitable business growth through the strategic use of data and analytics and global experience across industries. Lori created this presentation for Canada Post’s Think Inside the Box when she was VP of client insights, analytics, and decision intelligence at TD Bank Group.
Three key points we like from Lori C. Bieda’s The Analytics Team of the Future:
Popcorn Metrics makes marketing data simple, so companies don’t have to rely on IT or developers. Founder and CEO of Popcorn Metrics, Paul Boyce presents The Marketing Analytics Stack – How to Use Customer Data for Traction and Growth, a slide deck from one of his recent talks at Seedcamp in London.
Three key points we like from The Marketing Analytics Stack – How to Use Customer Data for Traction and Growth:
B2B tech CMO Holger Schulze is the group founder of the technology marketing community on LinkedIn. He’s also the man behind the Marketing Analytics Report presentation, which explores the goals and challenges of marketing analytics and explores how you can measure, evaluate, report, and optimize marketing success.
Three key points we like from Marketing Analytics Report:
30. Marketing Analytics Solution Brief
Polystar enables CSPs to achieve excellence in CEM, Big Data analytics, service assurance, network monitoring, and high-performance testing. Their Marketing Analytics Solution Brief describes how you can beat your competition using objective customer information to design more appealing products and improve your marketing effectiveness.
Three key points we like from Marketing Analytics Solution Brief:
Former CMO and “third founder” at HubSpot and current CMO of Cybereason, Mike Volpe created this presentation to help companies better define marketing ROI to get a better handle on how to measure it and how to communicate the results your marketing team achieves. The answer is marketing analytics.
Three key points we like from Marketing Analytics to Communication ROI Across Teams:
Chris Sietsema is a digital marketing consultant and owner of Teach to Fish Digital, a consultancy that helps businesses make smart decisions based on well-founded marketing metrics. In this presentation, Chris espouses the importance of building a solid foundation for reporting accuracy, efficiency, and substance.
Three key points we like from Marketing Analytics: Building a Reporting Format You Can Own:
Regalix is a digital marketing and technology services agency that delivers creative content, digital experiences, and campaign optimization. Their presentation includes slides created by Stephan Sorger, partner at On Demand Advisors, and serves as a thorough introduction to marketing analytics that is appropriate both for beginners and expert marketers.
Three key points we like from Marketing Analytics: Introduction & Examples:
Widen is a content technology company specializing in digital asset management software and content production services. Their presentation, by Nina Brakel-Schutt and Jake Athey, considers how companies gain meaning from various data sources.
Three key points we like from Marketing Analytics: Making Data Make Sense:
The Harvard Business Review is a leading resource for smart management thinking. Their report on marketing analytics is available on SlideShare and includes academic research on the revenue and profit opportunities from putting data and analytics into practice. It also includes insight into how companies use data to delight customers.
Three key points we like from Marketing in the Driver’s Seat: Using Analytics to Create Customer Value:
Rand Schulman, DMscore CEO and co-founder of the Digital Analytics Association, delivered the Mobile Marketing Association’s keynote, From Web Analytics to Customer Intelligence. This presentation includes the slides from the keynote, which covers the critical nature of implementing analytics and becoming customer-centric.
Three key points we like from Mobile Marketing Association Keynote – From Web Analytics to Customer Intelligence:
The marketing data specialists at Datalicious work to help grow businesses. Datalicious founder and CEO Christian Bartens delivered this presentation, which focuses on measuring and enhancing your marketing effectiveness, at the Marcus Evans Path to Purchase conference.
Three key points we like from Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness:
38. NASSCOM Marketing Analytics Report
Absolutdata, experts in Big Data, marketing analytics, IoT, AI, machine learning, CRM, and BI, delivers advanced analytics products and services to global grands. They also present the NASSCOM Marketing Analytics Report. NASSCOM is the premier trade body and the chamber of commerce in India, and their report describes how marketing analytics enable CEOs to make data-driven decisions.
Three key points we like from NASSCOM Marketing Analytics Report:
Norbert Herman provides business model innovation and development from data insights and analytics to give you a smarter way to do business. In his customer experience leadership role with IBM, Norbert created this presentation detailing marketing analytics effectiveness in addressing today’s smarter consumers and their use of technology.
Three key points we like from Outcome Focused Analytics: Making Marketing Personal with Customer Analytics:
Capillary Tech helps brands remain ready for consumers by focusing on insights, engagement, and loyalty. Anant Choubey and Aurelia Leopold delivered this presentation on personalizing engagements via smarter analytics and marketing to demonstrate how using customer intelligence builds smarter campaigns.
Three key points we like from Personalizing Customer Engagements through Smarter Analytics & Marketing:
In the form of a white paper, this marketing analytics presentation by Information Builders covers multichannel marketing, predictive analytics, key sales and marketing operations, successful predictive models for sales and marketing, cutting-edge predictive modeling, and predictive analytics applications.
Three key points we like from Predictive Analytics for Sales and Marketing: Transforming Big Data into Customer Knowledge:
Dixon Schwabl provides inspired and integrated marketing solutions. Manger of analytics and automated marketing at Dixon Schwabl, Mike Reed delivered an overview of marketing analytics as part of Rochester Adweek 2017.
Three key points we like from RADWeek 2017: Marketing Analytics Presentation:
Demand Metric is an analyst firm for marketers that provides practical research, tools, training, and advice. In conjunction with Tableau Software, Demand Metric presents this slide deck, which provides a summary of a recent study that explores the use of sales and marketing analytics tools and technology.
Three key points we like from Sales & Marketing Analytics: Gauging and Optimizing Performance:
This presentation is a joint effort between Web Analytics Demystified’s John Lovett and Altimeter Group’s Jeremiah Owyang. John is a change agent for web analytics and partner at Analytics Demystified, and Jeremiah is founder of Crowd Companies and founding partner of Kaleido Insights. The presentation highlights the need for companies to put a measurement strategy in place to maximize the benefits of using social marketing analytics.
Three key points we like from Social Marketing Analytics: A New Framework for Measuring Results in Social Media:
Angoss Software and Mighty Guides teamed up to create this presentation on the role of text analytics in marketing. The presentation includes a selection of interviews with experts who support the value of and the possibilities that lie within text analytics. As Angoss Software senior campaign marketing manager Mathew McLarnon puts it: “until recently, analytics (even predictive analytics) has largely been viewed as a numbers game, but natural language processing and the ability to conduct analysis on unstructured data – that is, words – are opening new doors for marketers.”
Three key points we like from Text Analytics: Applications for Text Analytics in Marketing:
ClearPivot builds and grows measurable marketing assets that generate consistent returns to transform digitally-fluent marketing directors into successful leaders. Their presentation explores how to monitor the correct metrics for business growth and how to use analytics to align limited resources with effective marketing initiatives to maximize marketing spend.
Three key points we like from Unlock the ROI of Your Marketing with Analytics:
47. Using Analytics to Drive Customer Insight, Profitability & Loyalty
Bob Laurent, director of industry marketing for Alteryx, delivered this presentation at the Marketing Cloud Virtual Conference. Bob guides you through understanding how data analysts use analytics tools to gain a complete view of the customer, and how that view results in greater revenue and loyalty.
Three key points we like from Using Analytics to Drive Customer Insight, Profitability & Loyalty:
Are you leveraging marketing analytics as effectively as you could be?
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