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As CallMiner’s Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric’s marketing team works very closely with channel and sales to drive pipeline and CallMiner’s explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.
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March 11, 2021 by Eric Williamson, Chief Marketing Officer
CallMiner CMO, Eric Williamson, explores why the role of AI in CX must be to enhance human connections, not replace them entirely. When done right, connecting with customers on an emotion level can be the difference between customer churn and customer loyalty.
Read moreFebruary 26, 2021 by Eric Williamson, Chief Marketing Officer
There have been a lot of challenges for retails brands in the past year — from considering the viability of brick-and-mortar stores to navigating crippling supply chain delays. While these are real concerns, I believe one of the biggest challenges brands have faced is how they meet the increasing an [...]
Read moreDecember 01, 2020 by Eric Williamson, Chief Marketing Officer
Customer experience (CX) is a crucial competitive advantage for brands, and artificial intelligence is emerging as an important differentiator in delivering the best CX possible. In fact, 75% of CX decision-makers believe that advancements to AI, as well as self-service technology, are the most crit [...]
Read moreNovember 24, 2020 by Eric Williamson, Chief Marketing Officer
Every organization has its own philosophies and methodologies for how best to establish customer relationships, but despite how companies get there, the end goal has always been the same: Treating people with care and respect to establish trust and improve their experience with your brand. The pande [...]
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