Forrester study highlights the value of customer intelligence
Discover why Forrester Consulting examined the latest trends in customer intelligence.
May 11, 2021
CallMiner was founded on the belief that understanding your customers is the key to improving your business. In 2002, Jeff Gallino started a company that began the journey of converting unstructured customer conversations into powerful tools to improve your business.
Our initial thrust was on helping contact centers become more efficient and effective in handling customer questions and concerns and providing a better customer experience. Over time, we realized those same conversations, and ultimately digital conversations as well, contained the keys to unlock value throughout the enterprise.
Buried in those interactions are insights on how to improve sales, better target marketing messages and pricing, create higher value products, deliver class-leading customer service and drive employee engagement and stellar financial results.
The past two years have set the stage for our next evolution.
In 2019, CallMiner’s success in growing and retaining its customers across a wide range of industries, combined with industry leading SaaS metrics, attracted the interest of top-notch investment partners. After a comprehensive process, we chose Goldman Sachs in December 2019 as our partner to help expand our vision of using customer insights to drive business performance improvement.
That expansion included a new market presence, new products, new segments, and international and channel partner growth.
As we all know, the worldwide pandemic in 2020 had a significant impact on every aspect of our lives, professionally and personally. We worked hard to ensure our customers were supported, as so many converted to a work-from-home operation, including CallMiner. At the same time, we worked to build up the infrastructure to support our expansion plans and kept our “powder” dry until we could execute our strategy shift.
After a challenging start to the year, in Q3 2020, we turned the corner on our new customer acquisition efforts and in Q4, had the biggest quarter in the company’s history. In Q1 2021, that momentum continued with our strongest customer retention and win rates ever, bringing our total customer count to well over 400 strong worldwide with a significant number of >$1M ACV customers in multiple verticals.
Our customers are the proof points of our new strategy, as they not only derive value from making their contact centers more efficient, but they are improving their businesses cross functionally in pursuit of their corporate goals.
All of these accomplishments were achieved thanks to our strong team and partner ecosystem. Today, we have more than 50 partners around the world, and only expect that number to grow. At CallMiner, we’re aiming for a 30% headcount increase in 2021 – and while the pandemic has made some things harder, it has opened up new opportunities for us to attract talent regardless of location.
I’m extremely proud of the CallMiner team for evolving, expanding and thriving during a time of such adversity. When challenges presented themselves, we sought out innovative ways to address them as a team, to ensure our customers could adapt to a rapidly changing business environment, keep our employees safe and continue to drive our business forward. We strategically spent the past year listening and adapting, and now, it’s time to accelerate our expansion and realize our vision as we near a post pandemic reality.
Today, CallMiner is launching a new brand identity that reflects who we have become and, most importantly, who we aspire to be. The new brand is a natural evolution of the company as we continue to grow — it defines not just what we do and how we do it, but why it matters. We are the leader in conversation analytics, and are focused on delivering business performance improvement to our customers through actionable insights and intelligence.
Here’s a preview of what you can expect from the new CallMiner:
I believe this new brand identity is a key part of setting ourselves up for continued momentum. To get to where we want to go, we’ll focus on:
It’s an incredibly exciting time at CallMiner. From our growth amid a challenging past year, to our recent sustained momentum and a new brand identity, I couldn’t be prouder of the progress and evolution of the company. Together, with our customers and partners, we can make meaningful progress in turning the insights gained from customer conversations at scale into business-wide improvement and growth.
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