Gartner Competitive Landscape: Customer Analytics

Gartner Competitive Landscape: Customer Analytics

Gartner Competitive Landscape: Customer Analytics

There is an increasingly crowded marketplace of solution providers in the customer analytics space, delivering products that surface insights about customer needs, values, and satisfaction.

Gartner has been studying this landscape and provides an overview of it in this new report, Competitive Landscape: Customer Analytics. The report provides profiles some of the leading vendors in the space and discusses how their technologies help inform customer interaction strategies for marketing, sales, and customer service to improve customer experience.

Among the marketplace needs that the report highlights:

  • Machine learning to identify customer needs in real-time and provide real-time responses
  • Advanced sentiment AI to help understand customers and improve the employee experience
  • Graph analytics to combine structured (text) and unstructured (voice) interaction data
  • More...

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Gartner Competitive Landscape: Customer Analytics