30 Marketing Pros & Data Analysts Reveal How Marketing Data Analysts Can Better Impact Marketing ROI

More companies are turning to marketing data analysis to gain better insights on their customers, deliver the right messages at the right time, and increase revenue through better marketing ROI. Marketing data analysts are tasked with making sense of raw data and gleaning actionable insights from a variety of tools and resources, from customer engagement […]

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Higher Quality Recording from the Cloud generates more ROI than “free” recording

That title is a pretty bold statement, no? Saying that something you pay for is better and generates more ROI than a free and normally “good enough” alternative, but it happens to be true! First, let’s understand what I mean by Higher Quality Recording (HQR).  Calls are traditionally recorded on-premise using a “tapping” technology that […]

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