Voice of the Customer: It’s NOT About You!

What’s the point of doing a customer satisfaction survey? Well, rather obviously, to gauge how customers perceive you, and where their expectations are being—and not being—met.   This requires walking in the customer’s shoes and designing your survey from the customer’s perspective. Sound simple? It is…sort of.   Unfortunately, organizations run a high risk of […]

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Study: Top Retailers Waste Time with Flawed Surveys

It seems that we’re asked to take a customer satisfaction survey with nearly every purchase. But do you ever wonder…do they really care what I have to say? Our 2016 Customer Listening Study, the first of its kind, evaluated the customer satisfaction surveys of 51 top US retailers. The main finding: retailers like Lowe’s and […]

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Listen 2016: Customer Engagement Building Momentum

The Higher Ed Growth team joined top customer engagement professionals for CallMiner’s Listen 2016 earlier this month. Our company has attended for years and this event stood out in many ways. For one, it was bigger. With 40 percent more attendees, customer engagement is clearly building momentum. It’s a reflection of the industry and a […]

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“The only way to do great work is to love what you do.” Steve Jobs

FidoTrack’s first blog in Engagement Optimization revolves around a simple employee emotion but one that is incredibly absent in today’s workplace; happiness. One can argue about the reasons why it is important or why it is missing, however what is ultimately an undisputable net result of employee unhappiness is disengaged employees. So why should managers […]

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3 Ways to Get More from Your Mystery Shops

At conferences, I’m often asked about mystery shopping, and it got me thinking: there are a lot of misunderstandings about what mystery shopping can and can’t do. Some see mystery shopping as a simple check-in; others see it as too artificial for an accurate customer service evaluation. Many executives assume they get the same insights […]

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Who’s ready for #LISTEN2016??

25 days left, and as you can imagine, the CallMiner team is working feverishly to prepare for our biggest and best Customer Engagement Analytics conference yet.  Hosted at a brand new resort, the Opal Sands is right in the heart of beautiful Clearwater Beach on the Gulf of Mexico, with every room being Gulf Front […]

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3 Innovative Uses of Gamification

The Takeaway: Enterprises are leveraging gamification in new, exciting ways. With customer engagement analytics, you can go even further with your gamification strategies. Gamification is quickly becoming a leading focus point for enterprises in countless industries. In previous blog posts, we discussed how companies can gamify their contact centers to better motivate agents and some […]

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A Really BIG Customer Satisfaction Survey No-No

Our company recently began working with a website optimization service. As the introductory phone call drew to a close, our new account manager asked me to take a customer satisfaction survey—and told me, “That’s how I get paid.” This was useless, awkward, and inappropriate. It showed that what I had to say didn’t really matter. […]

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Understanding Customer Journey Mapping

Key Takeaway: Effective customer journey mapping + customer engagement optimization = success. Understanding customer journey mapping is a critical step for businesses as they move increasingly toward omnichannel (see our recent white paper for more on that trend). Yet many customer engagement professionals remain foggy in terms of what exactly the customer journey is and, […]

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Customer Experience: Use The Right Metrics

If you’re not achieving your goals for the customer experience, you’re probably not measuring at the correct level; learn what that level is. Goals:   Companies want to give and get value through the customer experience—what are your goals? To deliver proactive customer service? Reduce customer support calls? Increase customer loyalty? Sell more through each […]

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Should Gamification Be Fun?

The Takeaway: For gamification strategies to deliver improved customer engagement, you need to balance your business objectives with genuinely enjoyable incentives. Gamification deployments are fast becoming more common – and more expansive. Business leaders now realize there are virtually no limits to how or where gamification strategies can prove valuable, as this approach has the […]

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Are You Using Customer Engagement Analytics for Marketing Research?

The Takeaway: Customer engagement analytics can supplement or even replace traditional marketing research, delivering more accurate and comprehensive insight. Customer engagement analytics solutions have the potential to deliver an unprecedented degree of insight for enterprises. When first deploying this technology, most companies tend to limit their focus to the contact center, where the raw information […]

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Starbucks: Your Customer is NOT Your Guinea Pig

It was the typical noon-time rush at my local Starbucks—certainly not my favorite time to stop, but I was hungry and needed a snack. I ordered a drink and a bagel, and moved out of line to wait. My drink came out quickly, but five minutes later there was still no bagel. I caught the […]

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How to Use Engagement Analytics to Measure Customer Satisfaction

The Takeaway: Engagement analytics offer far greater accuracy and are more comprehensive than surveys, revealing more valuable, actionable customer satisfaction insight. In our recent white paper, we focus extensively on the issue of Customer Engagement Analytics Beyond the Contact Center. As you’ll see in that report, this approach can offer a wide range of major […]

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Are You Benchmarking OR Innovating?

Benchmarking has a history of helping businesses compete in global markets. But these days, many companies are missing out on the opportunity to innovate due to an over-reliance on benchmarked metrics. The practice of benchmarking was born in the 1950’s with companies like GE and Toyota. Then, what was in vogue was a process called […]

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Genius Tips to Improve Your Customer Survey

An Analyst Perspective on Customer Surveys:   Customer surveys make up a multi-billion dollar industry, and many of us get at least one per day. But just because surveys are everywhere doesn’t mean they’re always good. At Interaction Metrics, we often find that companies assume they’re ready to launch their customer survey as soon as […]

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What You’ll Never Get from NPS (Or Any Other Outcome Metric)

Every company has its own take on customer experience—what are your goals? Perhaps you’re looking to stage the customer experience to strengthen customer loyalty and retention. Or, maybe you need more proactive customer service to increase First Call Resolution (FCR). Sometimes, customer surveys paint a rosy picture, but your sales numbers tell a different story—and […]

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3 Omnichannel Mistakes and Their Consequences

The Takeaway: Embracing omnichannel is critical, but businesses need to exercise caution to avoid these common missteps – over-promising, not minimizing repetition in the process and overlooking analytics. Omnichannel, once an abstract concept, is steadily moving into the mainstream. Countless companies are currently developing omnichannel strategies, and as our recent blog post highlighted, some leading […]

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Unstructured Data: Mining the Gold

Unstructured data presents a goldmine of information, but mining that gold is no easy task—it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information. It’s the data that doesn’t fall into neat, easy categories—so the signal […]

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Omnichannel’s Reality Not Living Up To Expectations – Yet

Key Takeaway: The omnichannel age has not arrived as quickly or smoothly as expected, but businesses still can – and should – take steps to prepare for and embrace omnichannel in the contact center. For years now, omnichannel has been a leading buzzword in the customer engagement space. Countless industry leaders and experts have offered […]

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