What Are Customer Analytics?

Companies looking to approach the marketplace from a position of preparedness aim to align their offerings with consumers’ collective desires. Doing so requires that those in charge either consult a crystal ball or implement a precise customer analytics strategy. Customer analytics bridge the wide gap between a business’s assumptions and their target demographic’s actual preferences. […]

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Machine Learning Algorithms: A Tour of ML Algorithms & Applications

The revolutionary potential for machine learning to shift growth strategies in the business world is tough to overstate. As new projects have gained notoriety through their use of this emerging technology, its many strengths and uses have become self-evident. For more information on the uses of AI in business development, download our white paper, How […]

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What is Text Analytics?

Hidden in plain sight, valuable insights into consumer perspectives, product performance and other invaluable findings lie in wait for companies to discover. The catch – this information is largely unstructured, at least by business intelligence standards, making it difficult to organize and interpret. This is precisely where sophisticated text analytics solutions come into play. Text […]

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21 Marketers, Analytics Pros & Business Leaders Reveal the Most Creative Uses of Predictive Analytics in the Call Center

Call centers are increasingly making use of innovative technologies like artificial intelligence, machine learning, speech analytics, and other data analytics tools to provide more comprehensive support, improve the customer experience, and boost agent productivity and efficiency. Predictive analytics is one such technology leveraged by a growing number of call centers to support data-driven decision-making on […]

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The Top 50 Marketing Analytics & Data Analysis Certifications & Courses

The volume of data that companies deal with today is absolutely vast. In fact, 90% of all data has been created within the last two years. However, only about 0.5% of that data is ever analyzed. Big Data represents a major opportunity for companies to turn all this readily available data into business intelligence and […]

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What is Sentiment Analysis? Tools, Best Practices & More

Analytics of all sorts provide invaluable insight to managers and team leaders in charge of call center operations. Among the many metrics worth considering to improve your organization’s efficiency, sentiment analysis stands out as particularly powerful. Whenever a customer interacts with your brand, their overall experience can play a significant role in deciding whether they […]

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What is Business Intelligence? Examples, Uses & More

Business intelligence (BI) stands at the intersection where big data and data science best practices meet. Modern business intelligence solutions surface actionable insights to management teams and company leaders through the use of a variety of data mining techniques as well as integrated report generating features and analytics tools. In this article we cover the […]

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Data Mining Tools Buying Guide: Expert Tips for Choosing the Best Data Mining Tools

Data mining is one of the most insight-giving and potentially the most powerful tool businesses can harness in the modern economy. The ability to recognize patterns comes with a myriad of benefits including: Better Marketing and Sales: Proper data mining provides insights that can help in creating the content and materials that will be necessary […]

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How to Choose the Best Data Visualization Tools

Big data is getting bigger with each passing year, but making sense of trends hidden deep in the heap of 1s and 0s is more confounding than ever. As metrics pile up, you may find yourself wondering which data points matter and in what ways they relate to your business’s interests. Here, we will cover […]

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Data Analytics Tools: Tips, Best Practices & Buyer’s Guide

In today’s data-driven world, data analytics tools are more important than ever. Enabling businesses to analyze raw data from multiple data sources, identify correlations and trends, and even make predictions about the future, data is a key driver of strategic decision-making for companies of all sizes. Data analytics tools are more accessible today, as well, […]

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Data Mining: Definition, Techniques, Tools & Tips

Data mining is the process of collecting, assimilating and utilizing information for anomalies and/or benefits. The data is typically collected from large databases and processed to determine patterns and other correlations. These patterns can be statistical; an example is that the unemployment rate can be derived and predicted using data mining. Correlations can also be […]

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Business Intelligence Software: How to Choose the Best Software

Analytics, from speech analytics to web analytics and beyond, are a part of your business. Not just the “backend,” either. Data is a part of every aspect of the buyer journey, inventory, and managing your employees. While this is a fact, there are a large percentage of businesses who aren’t using their business intelligence. The […]

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What is Business Intelligence? Definition, Techniques, Tools and Tips from Experts

Business intelligence (BI) is a collection of tools and strategies that analyze and convert raw data into actionable and coherent information for use in business analysis to help in decision making. Every business has powerful transaction-oriented systems that store all data gathered from daily operations into repositories. To remain competitive, businesses must rediscover and utilize […]

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Find Out Why Customers Engage Through the Science of Conversation

Call center agents interact with more customers daily than any other department of your company – and these conversations tend to be what makes or breaks the customer’s perception of the brand. That’s why it’s crucial to plan for every type of problem that a contact center agent could encounter, and that begins with not […]

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Smart Implementation of Machine Learning and AI in Data Analysis: 50 Examples, Use Cases and Insights on Leveraging AI and ML in Data Analytics

Analytics has been changing the bottom line for businesses for quite some time. Now that more companies are mastering their use of analytics, they are delving deeper into their data to increase efficiency, gain a greater competitive advantage, and boost their bottom lines even more. That’s why companies are looking to implement machine learning (ML) […]

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3 Potential Pitfalls of DIY Speech Analytics

More and more organizations are looking to build in-house data science or AI teams to use emerging technology and techniques to harness the power of their data.  With the growth of these internal data science teams, many companies are looking to gain greater control of all aspects their data programs to be more nimble and […]

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Ask the Expert: 6 Questions About AI in the Contact Center

In the latest edition of the Inner Circle’s Guide to AI, Chatbots & Machine Learning CallMiner’s VP of AI Rick Britt and Senior Data Scientist Yang Liu answered questions from their user community on a variety of topics on artificial intelligence (AI) in the contact center. Check out our AI experts thoughts on these 6 […]

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Are Your Call Recordings Up-to-Snuff for AI-fueled Speech Analytics?

We are well within the “Age of the Customer”.  The first step toward competing successfully in this era is capturing the voice of the customer. Many organizations are sitting on a gold mine of customer intelligence which they have already captured – their contact center call recordings. Unfortunately, call recording wasn’t designed for the purpose […]

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Hear from the Experts How AI Drives Better Customer Experiences  

Artificial intelligence (AI) is a trending topic in the communications sector. Businesses often assume they don’t have the financial resources to utilize AI and machine learning in-house.  In our webinar with Xprime.ia and Encore Capital Group, we reviewed the importance of artificial intelligence and machine learning and how companies have more capability than they think […]

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30 Marketing Pros & Data Analysts Reveal How Marketing Data Analysts Can Better Impact Marketing ROI

More companies are turning to marketing data analysis to gain better insights on their customers, deliver the right messages at the right time, and increase revenue through better marketing ROI. Marketing data analysts are tasked with making sense of raw data and gleaning actionable insights from a variety of tools and resources, from customer engagement […]

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