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The Most Important Algorithms for Marketing Data Analysts to Understand

Algorithms matter little to the average consumer, working behind the scenes of the technology and social platforms they use every day (Facebook, Google, etc.). To marketers, though, they matter a great deal, playing the deciding role in how visible a brand’s content is to the target audience, how relevant the products recommended are to a […]

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What are Database Marketing Metrics?

Definition of Database Marketing Database marketing refers to the use of a database of contacts, customers, or calling lists that are leveraged for marketing or business purposes. Maintaining a database of contacts enables contact centers to add and remove calling list records, eliminate duplicate contacts, create unique identifiers for contacts to ensure accuracy and consistency, […]

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What is Deep Learning & Marketing Technology? Definition, How It Works, Best Practices, and Benefits of Deep Learning & Marketing Technology

Definition of Deep Learning & Marketing Technology Deep learning refers to the algorithm-based machine learning techniques that are used to process data. The inspiration for deep learning comes from the human brain which is comprised of neural networks. Deep learning technology uses multiple layers – just like the neural networks in our brain – between […]

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Top Marketing and Analytics Podcasts: 50 Informative, Entertaining Podcasts on Marketing and Analytics from the Most Influential Podcasters and Industry Experts

Podcasts have made a splash in the online world, and millions of downloads are made every week. In fact, many consider podcasts to be an essential educational resource for personal and professional development, making it easy to get productive use out of the time you spend in the car or on the train for the […]

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The Top 50 Marketing Analytics & Data Analysis Certifications & Courses

The volume of data that companies deal with today is absolutely huge. In fact, more data has been created in the past two years than in the entire history of the human race. However, only about 0.5% of that data is ever analyzed. Big Data represents a major opportunity for companies to turn all this […]

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What is Business Intelligence? How it Works, Best Practices, Tips, and More

Definition of Business Intelligence Business intelligence is an umbrella term that refers to the tools, processes, and infrastructure used by companies to identify, analyze, and access key business information. Companies today leverage business intelligence software to pinpoint and extract valuable insights from the large volumes of data they store. Business intelligence tools and systems are […]

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How Marketers Can Leverage Big Data for Customer Experience Insights: 35 Marketing Experts and Customer Experience Pros Share Their Top Tips for Leveraging Big Data to Improve CX

Everyone’s talking about Big Data and the power it holds to transform marketing initiatives from making random guesses and  hoping something sticks to strategically refining and focusing marketing strategies with laser precision. But Big Data alone doesn’t magically transform your results; true transformation lies in how you leverage data to your advantage. For many marketers, […]

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Use Big Data for a chance of having a Big Year in 2017

Post by: Frank Sherlock, VP, International, Sales “AN AGE of uncertainty is upon us” according to The Economist. Many other sources suggest that 2017 will carry a lot of unknowns, both for businesses and individuals alike. We could just wait and see what happens. But, as the saying goes, “failing to prepare is preparing to fail”. In a world of uncertainty, being able to make informed […]

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